When a homeowner searches "HVAC repair near me" or "licensed electrician," the businesses at the top of Google are running paid ads. Voxlera builds and manages Google Ads campaigns for local contractors — covering campaign setup, landing pages, call tracking, and ongoing monthly management.
Free strategy call · No contracts · Google Ads Certified · EN/ES support
The Ads + Front Desk bundle pairs Google Ads management with a 24/7 AI front desk, so more of the calls your ads pay for get answered — nights, weekends, and while you're on a job. $1,197/month, month-to-month, cancel with 30 days' notice. Requires $1,500+/mo ad spend, paid directly to Google and never marked up. We start with a free audit of your Google Ads account and your missed calls. Results vary; we don't guarantee rankings, leads, or ad performance.
Running Google Ads before a few key pieces are in place is one of the most common ways contractors waste their ad budget. Every dollar you spend on ads sends a customer somewhere — if that somewhere isn't ready, the click doesn't convert into a call. Here's what needs to exist first.
Your GBP is your organic presence. Ads that run alongside a verified, optimized profile build trust faster. A missing or thin profile means even customers who click your ad may hesitate when they search your business name and find nothing credible.
Ads send people somewhere. A landing page that clearly states what you do, your service area, your contact info, and has a working phone number and form is what turns a click into a call. Without this, your ad budget generates clicks that go nowhere.
Without tracking, you can't tell which ads are generating calls and which are just burning budget. We set up conversion tracking before the campaign goes live so every call, form submission, and click is attributed to the right ad.
Ad leads are time-sensitive. A homeowner who searches for an emergency plumber and submits a form will call your competitor within minutes if no one responds. A clear, fast follow-up process on your end is part of what makes an ads campaign work.
We handle the full Google Ads setup and ongoing management for your contracting business — not just the account, but the landing page, the tracking, and the monthly optimization that keeps it performing.
We build your search campaigns targeting the specific trades and service areas your business covers — "HVAC repair near me," "licensed plumber [city]," "emergency electrician," and similar high-intent searches. Ad copy, bidding, and targeting are configured from the start with your contractor business in mind.
We build or optimize the page your ads send traffic to. A strong contractor landing page has a clear headline, your service area, your phone number prominently placed, a short contact form, and trust signals like reviews, licenses, and years in business. Weak landing pages waste ad budget.
Every call and form submission tracked to the specific ad or keyword that drove it. This is how we know which parts of your campaign are working and which need adjustment. We configure tracking before the campaign launches, not after.
Search ad performance changes over time — competitors adjust their bids, seasonal demand shifts, and new search terms emerge. We review your campaigns monthly, adjusting bids, pausing underperforming keywords, and testing new ad copy to support consistent performance.
Local Services Ads (LSAs) are a separate Google product from regular search ads — they show at the very top of local results with a "Google Verified" badge, which replaced the old Google Guaranteed badge in October 2025. For eligible trades like HVAC, plumbing, and electrical, LSAs can be a cost-effective lead source. We evaluate whether LSAs make sense for your business and set them up if they do. How we manage Local Services Ads.
Each month we provide a clear summary of what the campaign delivered — clicks, calls, cost per lead, and what we adjusted. No agency jargon. Just the numbers that matter for a contractor running a local business.
There are two separate costs, and one number that matters more than both. Here is how we lay them out before you commit.
This is the money that buys the clicks and calls. We recommend at least $1,500 to $2,000 a month, paid directly to Google from your own account, so you can always see exactly where it goes.
Our Google Ads add-on is $800 a month on top of a Local Lead Engine plan ($997 a month). It is typically added from month 4, once your profile and reviews are working, so the ads have a solid base to send people to.
Clicks are not customers. We set up call and form tracking first, so you can see what each lead costs and decide whether it is worth it for your average job. Cost per click varies by trade, city and season, so we do not quote a cost per lead before reviewing your market.
Both live inside Google Ads, but they work differently. Many contractors run both.
Text ads that appear when someone searches a phrase like "furnace repair near me." You choose the keywords and the locations, and you pay per click. They work for any trade and give you the most control over which jobs you attract.
Pay-per-lead listings at the very top of the results for eligible trades. Google checks your license, insurance and background before you can run them, and they carry a Google badge. Availability depends on your trade and your area.
It depends on your trade, your market and your budget. Local Services Ads are limited to certain trades and areas; search ads are not. We recommend one, the other or both after looking at what is available where you work.
Most wasted ad spend comes from set-up decisions, not from Google. These are the ones we fix first.
Someone who searched "water heater replacement" should land on a page about water heater replacement, with a phone number and a form, not on a general homepage.
Without tracking you cannot tell which ads ring the phone. Calls are how most contractor leads arrive, so call tracking is set up before any ad goes live.
Without a list of searches to exclude, you pay for clicks from people looking for jobs, DIY instructions or free advice. A negative keyword list is built at launch and refined from real search terms.
Ads should show where you really work. Location targeting and exclusions keep you from paying for clicks from towns you will not drive to.
A missed call from a paid click is money lost. We schedule ads around the hours calls are actually answered, and call coverage can fill the gaps.
Clicks and impressions feel like progress. Leads, booked jobs and cost per lead are the numbers that tell you whether the ads are working.
Google Ads is most effective for service businesses where customers have an immediate need and are actively searching — which describes most contractor trades. We work with contractors in markets across the U.S. and build campaigns designed for local, service-area businesses, not national brands.
Google Ads performance depends on factors we can influence but not fully control. We build well-structured campaigns, set up solid tracking, and manage them consistently — but we can't guarantee a specific number of calls, leads, or jobs. If an agency promises you a specific call volume or a cost-per-lead guarantee, ask them to put it in a contract and watch how they respond.
What we can do: build a campaign that is properly targeted, tracked, and managed with your contractor business in mind. The results will depend on your market, your budget, your offer, how quickly you follow up, and conditions we can't predict in advance.
We'll ask a few questions about your business, your market, and your goals — then tell you honestly whether Google Ads makes sense right now and what it would take to run a campaign properly. No pressure, no pitch.
We'll follow up within 24 hours — no pitch, just an honest conversation about what would work for your business.
Message Isaac on WhatsApp →Prefer to reach us directly?
(215) 820-1902 isaac@voxlera.comWhether you need your Google profile set up first or you're ready to launch a paid ads campaign, Voxlera handles both. Start with a free visibility check or a strategy call — no pitch, no pressure.